As I continue to watch my daughter grow I’m seeing that most learning occurs through trial and error.

The funny thing is errors and mistakes happen whether you want them to or not. They happen whether you’ve spent a ton of money on a project or very little. Error is near impossible to avoid. Especially in the arena of marketing, error is readily available.

Trial, on the other hand…

We’ve talked quite a bit about being curious, about trial, and how it can be one of your greatest assets. This video displays that notion with great precision, but it isn’t real estate specific.

We need more trial, more curiosity within our industry. Here are two great examples:

(Disclaimer: This one is a bit risqué, but don’t miss the point. Contain some nudity.)

People often try to avoid error by avoiding trial. Guess what? We need more trial, you need more trial. Your career, your life, our industry demands it. Without trial and error our industry cannot evolve.

What are you going to do that’s new this year? Where is your curiosity going to lead?