PHINMA: Phinma capitalizes on property boom
PHINMA Property Holdings Corp. said it will be undertaking a major expansion in 2011 as it seeks to capitalize on the current real estate boom.
The company intends to launch six projects this year, including their first venture outside Metro Manila.
PHINMA Properties is eyeing opportunities in urban centers like Cebu and Davao, which will offer the same price range as their developments in Metro Manila.
PHINMA Properties is among the leaders in the mid-range real estate market offering quality and spacious developments for as low as P1 million.
Willie J. Uy, president of PHINMA Properties, said the country’s real estate boom is set to continue, as there is an acute shortage in housing in the country.
This is also true in the lower B and broad C market or affordable market.
"For this market alone, there is a backlog of about 85,000 to 90,000 in Metro Manila, and the industry can only build less than 15,000 a year," he said.
The affordable housing market accounts for about 20 percent of the total backlog and represents the company’s primary market.
Uy said PHINMA Properties stands to benefit from its affordable financing terms and fast project turnover.
PHINMA Properties is currently the only developer in the county to be awarded a Triple ISO Certification for Quality, Environmental, Occupational Safety and Health Management standards.
Its building system allows a five-storey walk-up building to be completed in six to eight months, with one floor being finished every seventeen hours.
The system allows it to build uniform, affordable, and durable condominiums faster than its competitors.
This means faster return in the homeowner’s investment as they can move into their unit within six months.
Among the projects to be launched by the company is Asya Enclaves Alabang. Located in Muntinlupa, Asya Enclaves Alabang will be a 3.5 hectare condominium community and will be composed of three Asian-themed, low-rise enclaves that will uphold the company’s tradition of fast unit turnovers and high-quality developments.
"What sets us apart in this project is the price," said Uy. "We’re starting this at P8, 000 for monthly amortization, probably the best value for money right now in the market."
Uy said each of Asya’s enclaves will be designed differently.
The first phase will have a Japanese theme. The second will be inspired by Thai architecture.
The last of the three phases will have designs inspired by Indonesia particularly Bali.
The Japanese-inspired condominium, Ohara Enclave, will employ the minimalist sophistication characteristic of modern architecture.
The Thai-inspired Sena Enclave will bear the cultural wealth of the country.
Its elaborate aesthetics will come into play sparingly—enough to be noticeable while complementing the other two condominiums.
Meanwhile, the Indonesian-inspired Tirta Enclave will feature tropical Bali architecture.
PHINMA Properties is also set to launch Arezzo Place in Pasig City and Solano Hills in Sucat, Muntinlupa. Both developments will each have its unique theme catering to its specific target market – the hip and modern Arezzo Place for the young urban professionals while Solano Hills will cater to young start-up families, businessmen, and overseas Filipino workers (OFWs).
Since 1987, PHINMA Properties has been known for the construction of several popular developments in the Philippines such as the Manila Polo Club Town House and the Mariposa Villas.
The company soon became one of the leaders in low-cost, mid-rise building with a philosophy summed up in one slogan: city living made easy.
Among the company’s more recent developments include Fountain Breeze in Parañaque City and Flora Vista and Sofia Bellevue, both of which are located in Quezon City.
